Will the web 3.0 be the future of the search engine industry ?

Nicolas — Thu, 03 May 2007 23:20:00 +0200

Pandia search news published this week a very interesting interview of Andrew Goodman on the future of Google and the search engine industry. Andrew is the conference chairman of the forthcoming Search Engine Strategies conference in Toronto in June.

Without clearly naming it, Andrew gives different keys regarding the Web 3.0.

He explains where general search engine limits are, taking the example of the so called invisible web. We’re supposed to think that shining a light on all information is unproblematic, but of course it isn’t.

He also gives its opinion on how Google is setting up personalized search. Done right, it’s a natural extension of what search ought to be. The lite version of course simply orients results to likely intent, geography, etc.; it helps disambiguate queries.

But Andrew, as François Schiettecatte, is pointing privacy concern we can have through the way Google is personalizing search. Reportlinker, and new entrants in the web 3.0 in using tags provided by semantic technologies make easier the browsing through document without gathering users personal information.

We do not have much information on how google is doing (well, if anyone has, he still can leave a comment here !), but one thing is sure. Google "Big Brother" reputation will make them difficult to implement such technology !

The new semantic search engine strenghts

Nicolas — Wed, 18 Apr 2007 23:32:00 +0200

Red Herring published at the beggining of April an article called "First Semantic Search Engine?" The technology business newspaper is asking an essential question on the future of this market : Are the newcomers, such as Zoominfo or Reportlinker, the first ever semantic search engine ?

The answer is YES ! The new vertical search engine structures open access information already on the web, which is a true revolution. Industry leaders, such as Google and Yahoo are able to offer you the broadest database of results (12 Billion pages ??).... But soon, only search engine experts will be able to find out what they are looking for in this mountains of data, even if experts agree to say that Google is probably already using semantic technologies to improve quality of its results.

So basically, the first benefit to the use of semantic search engine is time sparing. That's definitely good news for CEO's ! Actually, time spending on research over the Internet for business purpose increased by 40 % between 2001 and 2006, Outsell Inc said. And this is time that professsionals won't use for analysis and decision purpose. To summarize, getting more information makes you less efficient.

This point of view is shared by a research team from Wright State University in Ohio. Developing a semantic search engine technology, the team is working on usage in the Healthcare industry, but also terrorism, defense, and financial services.

The strenght of this new generation of search engine is to allow users to identify information described in another way than they formulated it in their query : - HR professionals will identify best applicants - Doctor will idenitify potential danger of medecine usage - Information professionals will easily get open access industry reports.

Reportlinker's blog : Web 3.0, Vertical Search, Information Industry and Market Research News - Tag - semantic technologies

Will the web 3.0 be the future of the search engine industry ?

The new semantic search engine strenghts