Two news were published last week, telling that search engine are mixing "classical" with news results into their results pages.
The start up Hakia (Founded in 2004, based in New York City) has developed a Web’s new meaning-based search engine, utilizing a semantic approach to deliver search results. Basically, Hakia is running its search engine since several months, and announced this week an increases of News Content Volume by 100%. Thus, Hakia is the First Search Engine to Mix News with Web Search Results !
Google also announced its desire to do so. At the moment, as Google news bot crawl sites fastest that Googlebot, Google will add news results in a top box. But news and other results will be merge in a near future.
So we can wonder why search engines are today using this strategy ? The answer is detailled in the Hakia blog. Using this strategy is the "only proper way of handling long tail searches". That also gives a clue to bloggers that are wondering if Google use semantic technology into its results. Because matching web pages with news, without over ranking one of this type of content, can only be done with a semantic search engine....