Pandia search news published this week a very interesting interview of Andrew Goodman on the future of Google and the search engine industry. Andrew is the conference chairman of the forthcoming Search Engine Strategies conference in Toronto in June.
Without clearly naming it, Andrew gives different keys regarding the Web 3.0.
He explains where general search engine limits are, taking the example of
the so called invisible web. We’re
supposed to think that shining a light on all information is unproblematic, but
of course it isn’t.
He also gives its opinion on how Google is setting up personalized search. Done right, it’s a
natural extension of what search ought to be. The lite version of course simply
orients results to likely intent, geography, etc.; it helps disambiguate
queries.
But Andrew, as François Schiettecatte, is pointing privacy concern we can have through the way Google is personalizing search. Reportlinker, and new entrants in the web 3.0 in using tags provided by semantic technologies make easier the browsing through document without gathering users personal information.
We do not have much information on how google is doing (well, if anyone has, he still can leave a comment here !), but one thing is sure. Google "Big Brother" reputation will make them difficult to implement such technology !